Today’s the big day for the release of the latest Vested book, Vested: How P&G, McDonald’s and Microsoft are Redefining Winning in Business Relationships, by myself, Dr. Karl Manrodt with Jeanne Kling.

It’s a book that takes Vested from concept to practice, with organization case histories based on exclusive interviews with people who are using Vested ideas of collaboration, creating and sharing value through innovation to get to the win-win.

Vested is important in the development of the Vested movement because, as I said in last week’s Vested blog, it goes behind the scenes and interviews the key players who masterminded their Vested relationships. It illustrates how these companies have come to embrace and implement Vested approaches in their supplier and service provider partnerships.

Almost as good as the release of the book is the national buzz that Vested is already getting. Tomorrow I’ll be Fox Business talking about Vested between 12:20 pm and 1pm ET.

And then later in the day I’ll be on Bloomberg Radio’s “Taking Stock” program live in the Bloomberg’s New York studio at 4:30 pm ET.

So, as they say, check your local listings, tune in, fire up the DVR and be a part of the Vested release week!