Read Kate Vitasek’s brief Q&A session with Macmillan. Q. There is a lot of buzz lately about “shared value.” Can you describe what that is and how it fits into what you are doing with your work on Vested and Vested Outsourcing? Shared value principles establish economic value in a way that creates value for […]
Vested book
Watch and Listen about Vested on Fox and Bloomberg!
Today’s the big day for the release of the latest Vested book, Vested: How P&G, McDonald’s and Microsoft are Redefining Winning in Business Relationships, by myself, Dr. Karl Manrodt with Jeanne Kling. It’s a book that takes Vested from concept to practice, with organization case histories based on exclusive interviews with people who are using […]
Beware Strategic Drift—it’s Ailment No. 12
Even the seemingly most well-crafted contracts and business relationships can suffer from a common but dangerous ailment that I call Strategic Drift. Strategic drift occurs when buyers and suppliers don’t work to maintain their relationship, or put in the work needed to keep abreast and update their strategic priorities as business happens. I’ve witnessed Strategic […]
