Horacio Falcao and the value of value negotiation

Article by Kate Vitasek published In Outsource Magazine on 14 July 2016

Professor Horacio Falcão, a Senior Affiliate Professor of Decision Sciences at INSEAD, warns companies should not start – nor necessarily end – on “price” when it comes to negotiations…

Here’s the link: http://outsourcemag.com/horacio-falcao-and-the-value-of-value-negotiation/#!