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Step 4 – Align Expectations and Interests
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Step 3- Adopt Guiding Principles
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Step 2- Co-Create a Shared Vision and Objectives
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Step 1- Laying the Foundation
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Introduction
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Conclusion
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Rule 5
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Rule 4
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Rule 3
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Rule 2
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Rule 1
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Introduction
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What’s Next?
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Resources to Assist You
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Getting Started on Your Journey
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WIIFWe Case Studies
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Laying the Foundation for a WIIFWe Mindset
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Lessons for a Commercial Relationship
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The New Economics of Commerce
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