The article, “McDonald’s Secret: Seek to achieve the triple win,” by Kate Vitasek and Karl Manrodt, appears at page 8 of the magazine. The short piece is based on the McDonald’s case study in Vested.

Vested: How P&G, McDonald’s and Microsoft are Redefining Winning in Business Relationships, published earlier this month, is gaining traction in some new areas where we have not seen coverage on Vested before!

Access to the article is limited to subscribers only, but you can get a free sample of the magazine by using this link: http://www.leaderexcel.com/index.home. Scroll down the page and follow the instructions for getting the sample issue.