Many of the mistakes we make when outsourcing stem from a failure to recognize and account for the psychology that surrounds decision-making. Then businesses compound the problem by using poor judgment when reacting to the results of those decisions. Psychologist Thomas D. Gilovich (born 1954) is a professor of psychology at Cornell University who has researched […]
From the Blog
Psychology of Outsourcing, Part 7: Abraham Maslow and the Hierarchy of Needs
Abraham Maslow (1908-1970), a founding father of humanistic psychology, has more to do with outsourcing than you might think. He is famous for his breakthrough work on the “hierarchy of needs,” featured in his book: Toward a Psychology of Being. His premise was simple, yet profound: human beings are motivated by unsatisfied needs, and certain lower needs must be satisfied […]
The Psychology of Outsourcing, Part 5: B.F. Skinner and Behavior, Incentives, Consequences
While B.F Skinner’s groundbreaking work on “radical behaviorism” is not quite the same as behavioral economics, they run in same crowd: mainly the conditioning, incentivizing and tracking of certain actions. Skinner, often a controversial and polarizing figure, developed a philosophy of science he called radical behaviorism, and founded his own school of experimental research psychology—the […]
The Psychology of Outsourcing, Part 6: Wayne Dyer and the Power of Intention
Wayne Dyer, widely known for his new-agey and somewhat metaphysical teachings on self-development, is also known as the “father of motivation.” In a very real sense this highly aphoristic spiritual guru and author of more than 30 books has a lot to say about the business and outsourcing mindset. Much of what Dyer says boils […]
The Psychology of Outsourcing, Part 4: Albert Mehrabian and Comminication
Sometimes I get the feeling that this series connecting the work of the giants in psychology with Vested Outsourcing is a little “out there.” But the more I dig into the thought leadership in this space, the more I am convinced there is a tremendous amount of insights that outsourcing professionals can apply to helping […]
The Psychology of Outsourcing, Part 3 Carl Rogers and the Art of Achieving Full Potential
Carl Rogers was a giant in the field of psychology, perhaps the most influential psychologist in American history, with groundbreaking contributions in education, counseling, psychotherapy, peace and conflict resolution. A founder of “humanistic psychology,” his research and experiential work focused on demonstrating the psychological conditions for allowing “self-actualization” through open communication and empowering individuals to […]
Psychology of Outsourcing, Part 2: Eric Berne and the Games People—and Companies!—Play
Last time I kicked-off what I think will be an enlightening series on the “psychology of outsourcing” based on the work of modern psychological thinkers and how their theories and analyses—which mainly apply to personal and social interactions—also contain definite lessons for the business world. More than 50 years ago Eric Berne’s classic and powerful […]
Looking Back to Go Forward
I’ve been thinking lately about the psychology of outsourcing, even more so after reading Art Markman‘s recent article in his Harvard Review blog. In fact, it made me reflect on many other “Big Thinkers” in the field of psychology and how their pioneering work can improve how companies craft and manage outsourcing deals. With that in mind, it’s […]
Keep the Core Competency at Home
Job No. 1 when it comes to outsourcing is never to outsource a core competency. I was reminded of this essential fact recently when I read a TechRepublic news story about GE’s huge investment to build a state of the art “green” data center on the same site in where the world’s first commercial computer […]
Business Happens—Embrace It!
Business happening is making headlines with HP. The computer and IT giant’s share price has plummeted after announcing it would exit the PC and tablet computer business. The company’s rationale: Ability to improve focus on higher-margin cloud and business software solutions “with an emphasis on enterprise, commercial and government markets.” Exiting the PC market is […]
