Kahneman, Tversky and cognitive biases
Kate Vitasek’s colun/blog for Outsource Magazine (online), published 6 Feb 2014.
Nobel laureate Daniel Kahneman, professor emeritus of Psychology at Princeton University, famed for his psychological research into economic science and behavioral economics, laid the foundation for the field of research known as cognitive biases…
Here’s the link: http://outsourcemagazine.co.uk/kahneman-tversky-and-cognitive-biases/